The Entrepreneurship Development Cell (EDC) of Apeejay Institute of Management & Engineering Technical Campus organised a competition called ‘One Dollar Venture' under the Pradhan Mantri Yuva Yojana for the students in order to provide them a platform to exhibit their entrepreneurial skills. The participating teams were judged on the basis of the uniqueness of their business ideas, marketing strategies, presentation skills and profit making in their respective areas. They were asked to start the venture with Rs 70 only. There were seventeen teams in total and each team had to utilise this amount in such a way that they could fetch maximum profits.

All the teams displayed extraordinary marketing and presentation skills. They went for door-to-door marketing to various educational institutions and public places, selling various products like plants, idols of Lord Krishna for Janamashtami and various kinds of healthy eatables and nutritious drinks. The students garlanded themselves with beautiful posters to attract customers towards their products.

One of the students expressed, “Participation in this event was a great learning experience. These were our first steps towards our entrepreneurial journey.”